Vice President, Marketing

Who we are

Afiniti makes moments of human connection more valuable. Our patented AI technology is based on a simple idea: understand patterns of human behavior and you can predict how people will get along. We put customers in touch with the contact center agents best-suited to helping them, transforming the quality of interactions and outcomes for all involved.

Our technology has created billions of dollars in incremental value for our clients, including Fortune 500 companies across industries such as financial services, telecommunications, travel, and hospitality.

PURPOSE

Afiniti is entering a new phase of growth and we are looking for an enthusiastic, experienced B2B marketing leader to drive the strategy and development of our global marketing function. The VP Marketing is a critical leadership role in Afiniti’s marketing team. Reporting to the Chief Marketing & Communications Officer, you will:

KEY RESPONSIBILITIES

Leadership & Management

Lead and grow a global team of marketing and creative professionals.
Define what success looks like, and how we’re going to deliver it, in all areas of Afiniti’s brand, product and digital marketing, including demand generation and lead generation.
Build a culture of opportunity where people feel heard, supported and empowered.

Strategy & Delivery

Work closely with the Chief Marketing and Communications Officer and her leadership team to drive Afiniti’s positioning, messaging, and go-to-market approach.
Work collaboratively with our Revenue, Product, and Partnerships teams to increase awareness and engagement with our target audiences.
Be accountable for the design and execution of our demand generation strategy, including all content, industry/customer events, and awards.
Launch new products through thoughtful, highly targeted, multi-channel campaigns.
Drive lead generation through Afiniti’s website and social channels, using targeted content campaigns.
Work with vertical leads to build dedicated customer engagement campaigns.
Oversee Afiniti’s analyst relations program, supporting market intelligence, use case design and validation, product positioning, and messaging.
Set and deliver against objectives for all marketing activity, including thought leadership, SEO, paid advertising campaigns, social media, email marketing platforms, and marketing automation.
Lead efforts to increase brand advocacy, including the development of customer case studies and testimonials.

Metrics & Reporting

Measure, track, monitor, and evaluate the impact and effectiveness of all marketing initiatives and investments.
Use metrics to inform regional marketing priorities, strategies, and tactics, as well as our overall brand and product positioning.

YOU WILL HAVE

You’ll have at least ten years’ experience in B2B/start up technology marketing, with a strong background in product marketing, and a track record for managing effective teams. You must have worked in a fast-paced environment, have strong knowledge of collaboration tools, and a creative, human-centered approach to thinking about B2B audiences. Strong experience working in-house and internationally will be valued highly. You are:

An experienced marketing leader with a passion for AI and B2B tech.
A positive and proactive team player, who is capable of moving quickly between strategy and tactics and of rolling up your sleeves to get things done.
A natural storyteller with a knack for turning complex concepts into compelling narratives.
A clever and motivated individual who can bring out the best in their team, while working collaboratively with teams across the business.
A prioritization pro who can thrive in a dynamic environment, manage competing priorities, and deliver results under pressure.

In addition to the qualities described above, you’ll ideally have a university or graduate degree in marketing or business.

English is our global language. Given our global business, additional languages are welcome.

The VP Marketing role has flexibility in location and remote work.

EDUCATION & QUALIFICATIONS

In addition to the qualities described above, you’ll ideally have a university or graduate degree in marketing or business.

English is our global language. Given our global business, additional languages are welcome.

SALARY & PACKAGE

The base salary will be competitive, but largely dependent on the experience and skills of the candidate. Bonus and equity. Afiniti also offers standard corporate health benefits

We believe that richness in diversity is a huge asset for Afiniti. We value both the similarities and differences in everyone who is a part of the Afiniti team. We believe that this diversity builds a stronger organization and is in keeping with the core values of our company. Our policy, therefore, is to provide equal employment opportunities for all applicants and employees without regard to race, color, religion, sex (including pregnancy, childbirth, related medical conditions, breastfeeding or reproductive health decisions), gender identity or expression, national origin, age, marital status, ancestry, physical or mental disability, sexual orientation, personal appearance, genetic information, family responsibilities, matriculation, political affiliation, military or veteran status, or any other category protected under applicable federal, state or local law. This means that we comply with all applicable human rights and employment legislation, and we do not discriminate in any aspect of employment, including recruiting, hiring, compensation, promotions, reductions in force, or terminations.

Join us on our journey